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Yes, AirPods almost always go on sale during Black Friday, making it one of the best times of the year to buy them. Apple rarely discounts its products directly, but third-party retailers like Amazon, Best Buy, Walmart, and Target offer significant markdowns on AirPods during the Black Friday shopping event. Shoppers can typically expect savings ranging from $20 to $80 off, depending on the model. If you’ve been waiting to upgrade your earbuds, Black Friday is arguably the smartest day to pull the trigger on a purchase.
Picture this: you’re scrolling through your phone, and suddenly you see it. AirPods Pro, your favorite earbuds, marked down to a price that finally feels right. This isn’t a dream. It happens every single year around Black Friday, and it’s one of the most reliable sales events in the entire tech world. If you’ve been wondering whether AirPods actually go on sale during Black Friday, the short answer is a resounding yes. The long answer is even better, because understanding how these sales work can save you serious money.
Think of Black Friday AirPods deals like clockwork. Every November, like a perfectly timed alarm, retailers roll out discounts on Apple’s wildly popular wireless earbuds. Some shoppers wait all year for this moment, and smart ones plan ahead. The savings are real, the deals are legitimate, and the opportunity comes around like clockwork. Whether you’re eyeing the standard AirPods, the noise-canceling AirPods Pro, or the premium AirPods Max, there’s almost certainly a deal with your name on it.
But here’s the thing: not all Black Friday AirPods deals are created equal. Some retailers offer better prices. Some models get marked down more than others. And timing matters, because the best deals can vanish faster than you might expect. This guide will walk you through everything you need to know, from historical price patterns to insider shopping tips, so you can score the best possible deal on your next pair of AirPods.
Key Takeaways
- Yes, AirPods reliably go on sale every Black Friday: Discounts have appeared consistently for over five years across major retailers.
- Typical savings range from $30 to $80: The exact discount depends on the AirPods model you choose.
- Amazon and Best Buy usually lead with the deepest deals: These retailers consistently offer the lowest prices on AirPods during Black Friday.
- Apple rarely participates directly: Most discounts come from authorized third-party retailers rather than Apple’s own store.
- Stock can sell out quickly: Popular models like AirPods Pro often disappear from shelves within hours of deals going live.
- You don’t have to wait for Black Friday itself: Early Black Friday deals typically start appearing in early November.
- Cyber Monday also features AirPods discounts: If you miss Black Friday, you often get a second chance the following Monday.
📑 Table of Contents
- Do AirPods Actually Go on Sale During Black Friday?
- Which Retailers Offer the Best AirPods Black Friday Deals?
- Which AirPods Models Get the Biggest Discounts?
- When Exactly Should You Shop for AirPods Black Friday Deals?
- How Much Can You Realistically Save on AirPods During Black Friday?
- Smart Strategies for Scoring the Perfect AirPods Black Friday Deal
- Common Mistakes to Avoid During AirPods Black Friday Shopping
- The Bottom Line: Should You Wait for Black Friday to Buy AirPods?
Do AirPods Actually Go on Sale During Black Friday?
The simple answer is yes, and it’s not even close. AirPods go on sale during Black Friday with remarkable consistency. In fact, if you were to rank tech products by how reliably they get discounted on Black Friday, AirPods would be near the top of the list.
The Track Record Speaks for Itself
Looking at the past five years of Black Friday sales data, AirPods have been discounted every single year. We’re talking about a near-perfect track record. In 2023, for example, AirPods Pro 2 dropped to $199, a savings of $50 off the regular price. The year before that, AirPods 3 hit an all-time low of $129. These aren’t fluke discounts. They’re part of a predictable pattern.
Here’s a quick look at typical Black Friday AirPods pricing:
- AirPods (2nd generation): Usually discounted to around $89-$99
- AirPods (3rd generation): Typically marked down to $129-$149
- AirPods Pro 2: Often priced at $179-$199
- AirPods Max: Sometimes discounted by $100 or more
Did you know? AirPods generate billions in annual revenue for Apple. In 2022, AirPods and wearable products brought in over $41 billion. That’s why retailers are so eager to use them as loss-leaders during Black Friday. They know these earbuds fly off shelves, and they’re willing to slash deeply to get shoppers through the door.
Why Retailers Love Discounting AirPods
Retailers treat AirPods like the golden ticket of Black Friday deals. Here’s why: these earbuds are universally appealing. Almost everyone wants a pair. They make fantastic gifts. And once someone owns AirPods, they’re likely to buy more Apple products in the future. It’s a smart business strategy, and it benefits shoppers enormously.
Think of it this way: imagine a grocery store putting milk on sale. Everyone needs milk, so the sale brings customers in. Once they’re in the store, they buy everything else too. AirPods work the same way for electronics retailers. They’re the milk of the tech world, and Black Friday is when prices drop the most.
Which Retailers Offer the Best AirPods Black Friday Deals?
Not all stores price AirPods the same way during Black Friday. Some consistently beat the competition, while others lag behind. Knowing where to shop can mean the difference between saving $30 and saving $70.
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Amazon: The Usual Suspect
Amazon typically leads the pack with the deepest AirPods discounts on Black Friday. The retail giant has a habit of undercutting everyone else, sometimes by $10 to $20. In recent years, Amazon offered AirPods Pro 2 for as low as $189, beating most competitors by a noticeable margin.
The catch? Amazon’s deals can sell out quickly, especially on popular models. If you’re shopping Amazon, set up alerts ahead of time and be ready to check out fast.
Best Buy: The Reliable Choice
Best Buy consistently delivers solid AirPods deals during Black Friday. What makes Best Buy stand out is its bundle offerings. Sometimes the store pairs AirPods with gift cards or other accessories, adding extra value to your purchase. Plus, if you’re a member of Best Buy’s rewards program, you might unlock even deeper discounts.
Walmart and Target: The Underdogs
Don’t sleep on Walmart and Target. These retailers often match Amazon’s prices or come close enough that convenience matters. If you live near a Walmart or Target, the savings on gas and time can make these stores the smarter choice, even if their prices are a few dollars higher.
Apple’s Own Store: The Slim Chance
Here’s something many shoppers don’t realize: Apple itself rarely discounts AirPods during Black Friday. The tech giant famously keeps its pricing tight, and AirPods are no exception. You might find Apple gift cards with purchase, but direct price cuts are uncommon.
That said, Apple’s refurbished store occasionally offers savings on AirPods. If you’re flexible about buying certified pre-owned, you can sometimes score a great deal there, though not specifically during Black Friday.
Which AirPods Models Get the Biggest Discounts?
Different AirPods models receive different levels of discounts during Black Friday. Some get slashed deeply, while others see more modest price cuts. Understanding these patterns can help you decide which model to target.
AirPods Pro: The Sweet Spot for Savings
The AirPods Pro lineup consistently receives the most generous Black Friday discounts. Why? Because these earbuds have a higher starting price, leaving more room for retailers to mark them down while still making a profit. In recent years, AirPods Pro 2 has dropped by $50 to $70 during Black Friday sales events.
If you’re shopping for premium features like active noise cancellation, Black Friday is hands-down the best time to buy AirPods Pro.
Standard AirPods: Modest but Meaningful Discounts
The standard AirPods (not the Pro version) typically see smaller percentage discounts, but the absolute savings can be similar. A $20 to $30 price cut on a $129 product might not sound huge percentage-wise, but it’s still real money in your pocket.
AirPods Max: The Wild Card
The AirPods Max over-ear headphones are a different story. Because they start at $549, retailers have more flexibility on discount amounts. Black Friday deals on AirPods Max have ranged from $100 off to over $150 off in recent years. However, stock is often limited, so you’ll need to act fast if you spot a deal.
Did you know? Despite their premium price, AirPods Max sales actually grew year-over-year in 2023. This growing popularity means more retailers are competing to offer attractive Black Friday pricing on these headphones.
When Exactly Should You Shop for AirPods Black Friday Deals?
Timing matters more than you might think. The “Black Friday” shopping season has expanded dramatically in recent years, and AirPods deals follow specific patterns.
Early November: The Warm-Up
Don’t wait until Black Friday itself. Many retailers launch “early Black Friday deals” in early November, sometimes as early as the first week. These early bird deals often feature AirPods at their lowest prices of the season. If you see a great deal in early November, jump on it. There’s no guarantee the price will drop lower on Black Friday proper.
Black Friday Week: The Main Event
The week of Black Friday (typically the Monday through Friday before Thanksgiving weekend) is when most major AirPods deals go live. This is when you’ll see the broadest selection of discounts across multiple retailers.
Black Friday Day: The Final Push
Black Friday itself, the day after Thanksgiving, often features the deepest discounts but also the fiercest competition. Popular models sell out within hours. If you have your eye on a specific deal, don’t procrastinate.
Cyber Monday: The Second Chance
Missed out on Black Friday? Cyber Monday is your backup plan. Many retailers extend their AirPods deals through the weekend and into Monday. The discounts might not be quite as deep, but they’re often very close to Black Friday pricing.
Pro Tips for Timing Your Purchase
- Start tracking prices in October: Use tools like CamelCamelCamel to monitor Amazon price history.
- Set up deal alerts: Services like Slickdeals and Honey can notify you when AirPods hit your target price.
- Check multiple retailers daily in November: Prices fluctuate, and a $10 difference matters.
- Have your payment info ready to go: When the deal drops, speed matters.
How Much Can You Realistically Save on AirPods During Black Friday?
Let’s talk numbers, because that’s what you’re really here for. The savings on AirPods during Black Friday are substantial, but they vary by model and retailer.
Average Savings by Model
Here’s what you can typically expect to save:
- AirPods (2nd gen): $20 to $40 off the regular price
- AirPods (3rd gen): $30 to $50 off
- AirPods Pro 2: $50 to $80 off
- AirPods Max: $100 to $150 off
These aren’t made-up numbers. They’re based on actual Black Friday pricing from 2020 through 2023. The pattern is consistent and predictable.
Calculating Your Actual Savings
Here’s a simple way to think about it. If AirPods Pro 2 normally retail for $249 and they drop to $199 during Black Friday, you’re saving $50. That’s a 20% discount, which is excellent for a premium Apple product. On standard AirPods, a $30 discount on a $129 product equals about 23% off, an even better percentage savings.
Did you know? Apple’s products typically maintain their value better than competitors. That makes Black Friday deals on AirPods some of the most meaningful discounts you’ll find all year on Apple gear. A 20% to 25% discount on Apple products is genuinely rare.
The Hidden Value of Bundles
Sometimes the best deals aren’t just about the price tag. Retailers often throw in extras like Apple gift cards, charging cases, or accessories. A $20 discount plus a $25 gift card effectively gives you $45 in value, even if the sticker price only shows $20 off.
Smart Strategies for Scoring the Perfect AirPods Black Friday Deal
Anyone can stumble upon a Black Friday deal. Smart shoppers plan ahead and use proven strategies to maximize their savings. Here’s how to become a savvy AirPods Black Friday shopper.
Do Your Homework in Advance
Before November even arrives, decide which AirPods model you want. Don’t wait until Black Friday to make decisions. Know your budget, know your preferred features, and know which retailers you trust. This preparation saves time and prevents impulse purchases.
Compare Prices Across Multiple Sites
Prices for the same AirPods model can vary by $20 or more between retailers. Always check at least three to four stores before buying. Browser extensions like Honey can automatically compare prices for you, saving you the hassle of manual checking.
Watch for Authorized Sellers
When shopping on Amazon, make sure you’re buying from Apple directly or from an authorized retailer. Third-party marketplace sellers sometimes offer “too good to be true” prices, but these can come with warranty issues or even counterfeit products. If a deal seems impossibly low, there’s usually a catch.
Consider the Return Policy
Black Friday deals sometimes come with modified return policies. Before you buy, check the return window. The standard Apple return policy is 14 days, but some retailers extend it to 30 days or more during the holiday season. Longer return windows give you peace of mind.
Use Cashback and Rewards Programs
Stack your savings by combining Black Friday discounts with cashback offers. Many credit cards offer 2% to 5% cashback on electronics purchases. Retailer rewards programs, like Target Circle or Walmart+, can add additional savings on top of Black Friday pricing.
Don’t Forget About Student Discounts
If you’re a college student, you might qualify for additional savings beyond Black Friday pricing. Apple’s education store offers year-round discounts, and some retailers let you stack education pricing with Black Friday deals. The combination can lead to truly exceptional savings.
Common Mistakes to Avoid During AirPods Black Friday Shopping
Even experienced shoppers make errors during the Black Friday rush. Here are pitfalls to avoid when hunting for AirPods deals.
Waiting Too Long
The biggest mistake shoppers make is assuming deals will last all weekend. They won’t, especially on popular items like AirPods Pro. If you see a great price, buy it. Don’t wait for something better that may never come.
Buying the Wrong Model
In the excitement of a sale, it’s easy to accidentally buy the wrong AirPods model. Double-check the generation, features, and compatibility before clicking “buy.” AirPods Pro and standard AirPods look similar but have very different price points.
Ignoring Compatibility
AirPods work best with Apple devices, but they also work with Android and Windows. However, some features only work within the Apple ecosystem. If you’re not fully invested in Apple products, make sure you’re getting features you’ll actually use.
Forgetting About Wireless Charging
Some AirPods models come with wireless charging cases, and some don’t. During Black Friday, the discounts might apply to specific configurations. Pay attention to whether the deal includes wireless charging, as this feature can be worth $20 to $30 on its own.
Overlooking Open-Box and Refurbished Options
If you’re truly budget-conscious, consider open-box or certified refurbished AirPods. These are typically discounted 10% to 20% below Black Friday pricing, even outside the Black Friday window. Just make sure you’re getting them from a reputable source with a warranty.
The Bottom Line: Should You Wait for Black Friday to Buy AirPods?
Here’s the straightforward truth: if you’re planning to buy AirPods and you can wait until the Black Friday shopping season, absolutely do. The discounts are real, consistent, and substantial. You’ll save money, plain and simple.
That said, Black Friday isn’t the only time to find AirPods deals. Other sales events like Prime Day, back-to-school promotions, and holiday shopping seasons also feature discounts. But Black Friday consistently offers the deepest cuts of the year.
For shoppers who need AirPods immediately, buying at full price makes sense if you truly need them. But for anyone who can wait, exercising patience for a few weeks can mean keeping $30 to $80 in your pocket. That’s real money, and it’s why millions of savvy shoppers mark their calendars for Black Friday every year.
The AirPods Black Friday phenomenon isn’t going anywhere. As long as Apple continues to dominate the wireless earbuds market, retailers will continue to offer aggressive discounts to capture your business. It’s a win-win situation: retailers get customers, and customers get savings.
Start planning now. Decide which AirPods model you want. Identify your preferred retailers. Set up price alerts. When Black Friday arrives, you’ll be ready to pounce on the best deal and walk away with premium earbuds at a fraction of their regular cost. Your wallet will thank you, and your ears will too.
Frequently Asked Questions
Do AirPods always go on sale during Black Friday?
Yes, AirPods have been discounted during every Black Friday for the past five years or more. The discounts are reliable and consistent, making Black Friday one of the best times of year to purchase AirPods at a lower price.
How much can I save on AirPods during Black Friday?
Savings vary by model, but you can typically expect $20 to $50 off standard AirPods, $50 to $80 off AirPods Pro, and $100 or more off AirPods Max. The exact discount depends on the retailer and current promotional pricing.
Which retailer offers the best AirPods Black Friday deals?
Amazon and Best Buy consistently offer the deepest discounts on AirPods during Black Friday. Walmart and Target also feature competitive pricing. It’s worth comparing prices across multiple retailers before making a purchase.
Does Apple itself offer Black Friday discounts on AirPods?
Apple rarely discounts AirPods directly during Black Friday. Most of the best deals come from authorized third-party retailers like Amazon, Best Buy, Walmart, and Target rather than from Apple’s own store.
When do AirPods Black Friday deals typically start?
Early Black Friday deals on AirPods often begin in early November. The main event occurs during the week of Black Friday, with deals continuing through Cyber Monday for those who miss the initial sales.
What should I do if AirPods sell out during Black Friday?
If your preferred model sells out, check back frequently, as retailers sometimes restock popular items. You can also wait for Cyber Monday deals, which often feature similar or identical AirPods discounts. Setting up stock alerts can help you act quickly when inventory returns.